With EkmPinpoint all your statistics are captured and presented to you in an easy to read and navigate format. There are many elements that can measure the performance of visitors to your website many which can identify behavioral trends of visitors to help you make your website better. Here are a few of the main elements that are recorded...
Entry & Exit Pages
Identifying the location that visitors are entering and leaving your website is crucial to delivering the right type & amount of content to the right visitor at the right time.
Site Navigation Paths
EkmPinpoint groups user behavior together so that you can examine which routes visitors are taking through your website.
The pages on your website are also indexed individually to measure their popularity outside of any navigation path or exit / entry trend. This information can be particularly useful to measure the distinct performance of a single page, product or specific part of your website.
When a visitor arrives at your website, provided they do not have your website bookmarked or type your address directly into their browser they bring with them trailing information about who or what guided them towards your website.
When a visitor arrives at your website from a search engine the engine that guided them to your website is identified and indexed and the correlating keyword that assisted the referral is also ripped from the string and recorded. If you are running a Pay Per Click Campaign or your website is newly established monitoring your search engine activity through EkmPinpoint can be a very useful positive indicator of your websites visitor activity.